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Well Known Household Brand Improves Brand Positioning by Optimal Pricing & Key Marketing Channels Selection
Well Known Household Brand Improves Brand Positioning by Optimal Pricing & Key Marketing Channels Selection
A Leading Kitchen & Outdoor Waste Bags Brand saw a pricing increase in its category across all brands and needed to understand how this pricing increase along with increased marketing & consumer promotions were going to affect the overall product portfolio performance. The brand…
Leading Diaper Brand Evaluates Impact on Bottom Line From Social Media Crisis
Leading Diaper Brand Evaluates Impact on Bottom Line From Social Media Crisis
A leading Diaper Brand faced a huge PR and Social Media Management challenge when an individual consumer posted a video to social media raising concerns about one of the wipes products. Video went viral and in one week, daily online buzz (based on overall social buzz across various platforms) was…
Amazon’s Media Impact on Online and Offline Sales
Amazon’s Media Impact on Online and Offline Sales
In past 6-7 years Amazon has emerged as a powerful ecommerce platform for CPG companies with its features like subscription & save, Amazon Dash, etc. And after the introduction of Amazon Ad Platform (AAP, also known as Amazon Media Group), now CPG marketers are debating…
Leading Multi-brand CPG Company Evaluates Walmart as a Media Channel
Leading Multi-brand CPG Company Evaluates Walmart as a Media Channel
A leading baby diaper brand with millions in both in-store and online sales via ecommerce platforms like Amazon, Target and Walmart, has a huge marketing budget that is spent specifically on Walmart Media and related in-store shopper marketing tactics. As such, the marketing team at the brand needed…
CPG Brand Optimizes Creative Ads Specific to Social & Display Channels
CPG Brand Optimizes Creative Ads Specific to Social & Display Channels
Feminine hygiene category has historically battled the “taboo” nature of talking about menstrual flows when marketing to their consumers. In 2015 this started to change for one leading Brand as they rebranded to help their consumers take back ownership of the topic. They began…
CPG Tests Multiple Social Media Influencer Platforms
CPG Tests Multiple Social Media Influencer Platforms
With an increased demand in the adult care category and big box retailers introducing private label brands in the category, a leading personal hygiene CPG brand was looking to try out new technology solutions to engage the customers online. They launched a pilot test…
CPG Improves TV Ad Spending and Trade Promotions Alignment
CPG Improves TV Ad Spending and Trade Promotions
In the highly competitive CPG categories such as – Baby Care, Adult hygiene and household cleaning, TV Ad spend is huge. While digital spend is catching up, TV still accounts for over 36% of total ad spend and CPG, especially the household goods sector owns a large share…
Consumer Electronics Brand Optimizes for the Right Media Mix to Drive Higher Brand Awareness
Consumer Electronics Brand Optimizes for the Right Media Mix to Drive Higher Brand Awareness
A leading consumer electronics (smart IOT devices) brand expanded its customer base by launching new smart light product & accessories across all top retailers (Best Buy, Walmart, Amazon) across North America over a period of last 2 years. Brand has been investing in…
A Leading CPG Determines Best Campaign KPIs to Optimize Commercial Metrics
A Leading CPG Determines Best Campaign KPIs to Optimize Commercial Metrics
A large CPG brand has been investing in digital tactical media placement services through various online media trading exchanges as a large focus of their marketing campaigns. Brand’s buying decisions have been primarily based on Nielsen’s Digital Ad Ratings…
Leading CPG Brand Identifies Drivers To Capture Market Share on Amazon.com
Leading CPG Brand Identifies Drivers To Capture Market Share on Amazon.com
A leading premium brand for baby care products was struggling to gain market share both in-store and on Amazon.com despite consistent investment on Amazon.com specific marketing & merchandising. The Brand Marketing team had social media monitoring tool and brand equity surveys…
Data Foundation for Performance Measurement
Data Foundation for Performance Measurement
Over the past decade, a Global Health Products Company acquired many companies across geographies and established its strong retail & online presence. With acquisitions came ad hoc reporting, multiple reporting tools, non-standard metrics sacross Finance, Operation and…
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